Behind every piece of jewellery is a story of passion, heritage, and trust. Ours began over 30 years ago.

Founded by Mr. Ashok Daga and Mrs. Neelam Daga, our journey started in the heart of the royal land - Bikaner, Rajasthan. Bikaner is not just our hometown, it is the soul of our designs. Known worldwide for its majestic forts and its authentic craftsmanship, it was here that we learned the true art of jewellery.

We started with one single, pure art form: Authentic Bikaneri Kundan Jewellery. The traditional, handcrafted Kundan that Bikaner is famous for. We mastered it. We lived it.

What started as a dedication to one timeless art form — Authentic Kundan Jewellery* — has today evolved into all the forms of jewelry. Today, we don't just make Kundan - we create AD, Polki, Temple, Antique, Oxidized, American Diamond, and Modern Statement Jewellery - thousands of designs, but with the same 30-year-old promise of quality.

We are a  brand with 30+ years of trust*, two generations of expertise, straight from Bikaner to your jewellery box.